Pop Mart International Group Ltd is an investment holding company principally engaged in the product design and development and sale of pop toys. The Company owns an integrated operation platform covering the entire industry chain of pop toy intellectual property (IP), including businesses of IP incubation and operation, pop toys and retail, theme park and IP experience, and digital entertainment. The Company’s products include blind boxes, figure toys, ball-jointed doll (BJD), MEGA, plush toys and other IP-related products and others by category. The Company’s proprietary products are mainly divided into artist IPs and licensed IPs. The Company distributes its products within the domestic market and to overseas markets.